Target Audience

Target Audience-

The target audience for our music video is female teenagers that like a alternative style and also like the pop genre.

We compare our target audience to that of Lana Del Ray's because both of these artist create the same star persona and produce the same type of chilled out, alternative pop music.

We believe that both Ellie Goulding and Lana Del Ray convey the same image because of their style, make-up and body image.

We have decided to target teenagers and young adults between the ages of 13-23 because of the issues and topics that Ellie Goulding sings about relate mainly to girls of these ages.

We believe that both Ellie Goulding and Lana Del Ray are aspirational images to the younger audiences, so that when our targeted audience watch/listen to these artists they will be inspired and want to be like these women.