Thursday, 4 October 2012

Goodwins points


Media
Goodwin’s points
(Dance) Pop music
Example featuring Calvin Harris – We’ll be coming back
In this music video there are two main characters (who are portrayed by Example and Calvin Harris) in the video. There is a narrative in the video and the two main characters are thieves who steal money. They are then pursued by a woman who is most likely a police officer.  The music video does not contain any genre characteristics as it is more of a film with a narrative and key events. (Directed by Saman Keshavarz) there is some link between lyrics and visuals, for example when the character is driving he seems to be singing along to the radio but in fact he is singing along to the main song. However relationships between lyrics and visuals are kept minimal as it would disrupt the video and make it more of a music video than a film.
There is a relationship between music and visuals, for example at one point when a car chase is happening one of the characters changes gear in the car, this is shown by his hand moving the gear stick. Just as he does so we hear the car drop a gear and this the moment when the music drops and the melody plays. 
There is also lots of close up of both the artists in this video. For example when Example is driving his car there are many shots of his face/facial expression. The same shots are used with Calvin Harris as well. There are also comparison shots of both the artist’s faces, these shows their expressions/different reactions to a certain event that occurs within the narrative of the music video.
There are also lots of references to ‘looking’ and voyeurism. There are many shots and especially close up of all the character’s eyes (although the majority of the time they are wearing sunglasses, this adds to the sense of voyeurism as the audience doesn’t really know what the characters are looking at/what their expressions are) in the sequence.
Drum and Bass
Rudimental - "Feel The Love" ft. John Newman
This music video follows a group of children/teenagers who ride horses around a village, and race each other. They ride around in their gangs and race/chase other children. The video does not include the artist or any singers.
This video does not include any conventional characteristics of a drum and bass video. In fact typically drum and bass songs do not have music videos as most of the music/artists are not mainstream and are more ‘underground’. However this video does demonstrate lots of relevant pace changes especially when the horses are racing, this is key to the stereotypical ‘drop’ of a drum and bass song.
In this music video there are no links between lyrics and visuals. The music video has a completely separate narrative to the song/lyrics and therefore does not have any relationships between lyrics and visuals. On some occasions the children in the video are shown smiling as if they are responding to the lyrics “I can feel the love, can you feel it too?”
There are not many relationships between  audio and visuals. However following the typical drum and bass convention there is a ‘drop’ in the music (where a beat comes in, the pace changes, a melody is played etc) when ever this drop is played the visuals are always paced accordingly. This is an effective relationship and shows good editing.
There are no close ups or trademarks* of the artists within the video, the characters portrayed are mostly children and the video follows the characters in a specific narrative.
There is lots of references to looking and voyeurism and the video shows lots of shots of people looking at things (the camera?) especially people turning towards the audience as the camera focuses on them.

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