Goodwins points, analyse two music videos using these points

Media-

Goodwins 6 points-

Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

There is often intertextual reference (to films, tv programmes, other music videos etc).

Genre 1, Hip-Hop. 50 Cent- just a lil bit

http://www.youtube.com/watch?v=GllEDACUbNo

This video follows the stereo typical hip-hop video, following the lavish lifestyle of the artist in this case 50 Cent, it follows a sort of story and has parallel editing to tell different stories between 50 Cents lifestyle and the lifestyle of rich looking men, it uses woman and stereotypically expensive luxuries. The lyrics are telling a woman what they would get if they were with him and the lyrics are seductive to a woman, and the video has a relationship with the lyrics in the fact that when he is talking about all these woman and living a lavish lifestyle the video follows this. Also the video is amplifying the what he is saying in the lyrics even more by showing the viewer what he has not just saying what he has. Sound effects of ‘blowing up’ at the beginning of the video are cut in time with 50 cents footsteps to add emphasis on his presence and also throughout the video on almost every ‘clap’ in the music the video will cut to a new image but these clips all seem relevant to the bigger story of the music video. There is a lot of voyeurism to the female body because generally the song and the video is about woman so there is a lot of sexual shots of woman.

Genre 2, Pop. Beyonce- countdown

http://www.youtube.com/watch?v=654eQhPNSlU

This is a pop video and this relates genre characteristics because it has a dance routine in it and throughout the dance routine is performed and a lot of the time the dance moves relate a lot to the lyrics as in words in the lyrics will be emphasized by the dance move. Also a lot of times in the video there are shot of a band that is playing the music. She is talking about someone she loves in the lyrics and this relates in the video because she is always looking happy. But also the lyrics sometimes don’t relate to the video at all they’re abstract to the video. They’re a lot of close ups of Beyonce which is selling her image as a pop star and the fact that she is dancing is keeping to her identity as a artist because in a lot of her videos she dances along with the song. It doesn’t really have voyeurism in it because most of the time she is performing to the camera and with the setting and the fact she has dancers around her and props it looks and you get the feeling that she is rehearsing for a stage performance. A lot of the video is positioned in the male’s point of view because she is dancing in a way that would be pleasing the male eye, but some of the time is just her head in an extreme close up taking away this ‘male viewpoint’. Also the video the video appeals to women as well because the aspire to be like Beyonce and aspire to have the love that beyonce has obviously shown in her lyrics and this also reaches out to a lot of woman because they can understand her love for their partner and also relate to her in that way.