Looking at the picture this would be our ideal looking and dressing audience type wearing casual but colourful clothing that stand out because of they're unusual. The media we feel that she would consume would be mainly social networking sites and expect to be quite heavily involved with all things social trying to get to as many gigs as possible, and having their lives evolve mainly around their friends and having a good time, we also expect that they would be into reading the occasional celebrity magazine and very into music. We would expect them to attend festivals because its a way of socialising with new people and their current friends, the kinds of festivals would be V festival, Reading, Global Gathering, Bestival and Glastonbury to name a few examples of the ones they would be interested in mainly because the genre of music we are using in our music video would be the bulk of the music at most of these festivals or genre similar to that of ours. The radio channel they would mainly be into would be Radio 1 because of its slightly more out of the charts and alternative genre types than that of kiss and heart. We would expect them not to be heavily into technology but have essentials for their personality such as a phone, laptop, ipod and camera to take photos of all their favourite moments.
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