Evaluation Draft

1.       Lyrics relate to visuals-‘we have only ever touched, when there is no one else around’ the idea of touching but them not knowing as it is seen on split screen only by the audience. Fitting together ‘like a make shift puzzle’- split screen also represents this, and the green screen. There are lots of words within the lyrics that relate to them being in a bed, for example; ‘waking’  ‘lying down’ ‘still lay here’ ‘when I stayed the night’. We conventionally related the lyrics to the visuals as this, included with our performance section, was what our audience looked for in this genre; narrative.  

2.       Music relates to visuals- the song has a continuous beat and is very snappy, so this is why we used stop motion, which challenged the convention. We agreed that it made the video more visually interesting. As a guitar is used in the song, we decided to bring this feature in to the performance part of the video with our artist. This connotes how she is still focussed more on the music, even when she is being shown.

3.       Demands of record label

4.       Intertextuality

5.       Reference to notion of looking and voyeurism

6.       Genre of Characteristics

Pplease mention Goodwin and why his observations are so significant to your work

BLOGGER

Blogger.com has been an essential technology within all of the stages in this process. It has enabled us to track our progress to our initial task, from the very first ideas we all individually brought to the brief. This has allowed us to see how our product and ideas have grown.

As a group it has been a major foundation of sharing information, and posting relevant sources for us all to view. From this, ideas have sprung off each other, resulting in a finalised, professional product.

For example, we posted different techniques used in Photoshop to see which would suit our artist best, several music videos that are within the same genre as ours that we were able to view similar conventions and also different digi- packs that we all thought worked well within the genre.

Final cut

Final Cut has been the biggest part of creating the music video, as it has enabled us to edit all of our footage we took, and turn it into something professional. Final Cut allows you to alter how much, or how little of your footage you want, but we used this technology for speeding/slowing down scenes, fading in and out, jump cuts, layering, colour correcting it to make it look of a high standard, allowed us to work with green screen which was very frustrating at the best of times but improved our video a lot when it was completed. A major part of our music video was our ‘split screen’ effect, which we included for our narrative perspective. Final cut made this possible and it runs through most of the video without any hitches. Using final cut we made a continuous video, and also added a soundtrack to make the footage relate to something.

More detail needed about step by step processes of how you applied certain effects. Use correct terminology for the tools in each software.