Eliza Mindel Facebook page

We recently have created a Facebook page for 'Eliza Mindel', our star persona. This is a good idea because it means we will regularly be able to keep fans and our audiences up to date with what is going on with our star. Another way Facebook is a good idea is the fact that you can use it as a marketing technique. Lots of companies compete over how many likes a page gets or how many page views their page gets. This is one good way of targeting potential customers or in our case fans. Ways in which we can do this is by creating adverts which will appear to everyone in a specific region (our most targeted) and also we can run competitions, for example a user must like our page, share a promotional image (for all their friends to see) and at the end of a specific time period we will pick one user who shared the image and they will win a prize.  This could be concert tickets or merchandise. This is a very effective way of marketing/gaining awareness/advertising to target audience.

This image shows the Eliza Mindel Facebook page, we have included a generic concert audience image for the cover photo and also the profile picture is similar. I have left in the advertisements at the side so you can see where we could place advertisements.