Evaluative points

"That cloud scene... didn't work with the rest of the video" This comment is referring to the scene that includes our artist, Eliza Mindel. She is pretending to walk whilst we use the effect of stop motion to move the clouds that we have cut out of paper and stuck on the blue background. This creates a cartoon type of effect which is meant to portray a dream sequence, this is emphasised by the surrealism of the scene including the cartoon background and the natural 'jerky' effect that stop motion creates.  We intentionally added this effect, to show the audience the artist so they can relate to her and recognise her. Also by showing the artist singing the chorus we have reinforced her star persona. This sequence portrays her as being innocent, creative and loving. These factors follow the conventions of the genre we have chosen for the artist. We think this scene fits in well with the rest of the music video as it gives some flow and variety to otherwise a very simple sequence. This scene helps reinforce the theme of love throughout the music video as   our artist is acting as the cupid for the two main characters of the sequence. This theme follows the characteristics of the genre.